About me
About me
About me
About me
My educational background.
Bachelor
I received my degree in Business Administration with a major in International Management from Geneva Business School, attaining a GPA of 5.08.
2012-2016
High School
I graduated from Fatima Al Zahra Secondary School in Sharjah, achieving a score of 93.3%.
2010-2012
My career timeline.
Marketing Manager
Chalhoub Group - Tanagra & Adv.
Manage the 360 marketing for Tanagra, Baccarat, Christofle and Villari in the GCC region, from setting the strategy to execution of all trade activities, events, PR, managing the CRM and building strategic partnerships. While ensuring that the marketing plans are communicated clearly to agencies and internal stakeholders.
2021 - Present
Marketing Executive
Chalhoub Group - Strategic Marketing & CX
I launched and managed a concept called COLAB. i was in charge of all B2C & B2B marketing campaigns and events, customer acquisition, communication, social media, PR and paid media campaigns.
2020 - 2021
CX & Projects Executive
Chalhoub Group - The Beauty Makers (Beauty)
Directing various projects that enhance the customer experience and improves that retail| journey, a role that combined trade marketing, visual merchandising and customer journey mapping to do changes to the retail stores.
2018 - 2020
Project Coordinator
Chalhoub Group - Faces Beauty
During this time i managed the Faces re-branding project, ensured that all the deliverables are completed on time, besides that I maintained a database of vendors for various requirements and managed the franchise business relationship ensuring that the brand identity is kept consistent.
2017 - 2018
Executive Assistant
Chalhoub Group - Beauty Distribution (P&G Pristege brands)
I was responsible to provide high-level administrative support by conducting research, preparing statistical reports and presentations, handling information requests, as a stretch i was also in charge of all the products registration and maintaining sell-in and sell-thru data on Oracle Bl.
2015 - 2017
Admin Assistant
Chalhoub Group - Retail Operations
As an Administration Assistant i was responsible for the management of admin projects and coordination of items required to sustain a smooth day-to-day store operations such as uniforms, administration of their daily requirements and supplies, utilities etc., in addition to providing support in other related tasks.
2013 - 2015
My Skills & Abilities
Strategic Marketing
Demonstrated expertise in developing comprehensive marketing strategies that align with overall business objectives. Proficient in market analysis, targeting, and positioning to drive sustainable growth.
Trade Marketing
Skilled in creating effective trade marketing plans to boost product visibility and appeal in retail environments. Experienced in collaborating with retailers and distributors to optimize product placement and promotions.
Event Management
Proven ability in planning, organizing, and executing events that effectively communicate brand messages and enhance customer engagement. Skilled in managing logistics, vendor relations, and event budgets.
Content Marketing
Expert in crafting engaging, relevant content strategies across various platforms to attract and retain a target audience. Experienced in storytelling, SEO optimization, and content analytics.
Social Media Management
Adept at managing and growing brand presence on social media platforms. Experienced in content creation, audience engagement, and leveraging social media trends to increase brand visibility.
CRM (Customer Relationship Management)
Proficient in developing CRM strategies to improve customer engagement and loyalty. Skilled in utilizing CRM tools to track customer interactions and personalize marketing efforts.
Brand Management
Strong expertise in establishing and maintaining a consistent brand identity across all marketing channels. Experienced in market research, brand positioning, and reputation management.
Campaign Management
Skilled in planning and executing targeted marketing campaigns. Proficient in setting KPIs, managing campaign budgets, and analyzing campaign performance for continuous improvement.
Research
Competent in conducting detailed market and consumer research to guide strategic decisions. Skilled in data collection, analysis, and presenting actionable insights.
Customer Experience
Focused on enhancing the overall customer journey. Proficient in identifying customer touchpoints, analyzing feedback, and implementing changes to improve satisfaction and loyalty.
Data Analysis
Proficient in analyzing marketing data to uncover trends, measure performance, and inform strategy. Experienced in using analytics tools to derive insights that drive decision-making and ROI.
Digital Marketing
Experienced in utilizing digital channels, including email, SEO, PPC, and social media, to market products and services. Skilled in creating digital marketing strategies that drive engagement and conversions.
